Kroger’s Simple Truth

The Simple Truth brand from the Kroger family of stores was created to support the concept that organically grown foods and other natural products should be easy to find, select and integrate into our daily lives. Not only have they given us a visible symbol that’s much larger and more recognizable than any USDA stamp, the variety is seemingly endless.

“With our Simple Truth® Organic line of food and beverages, we aim to make it easier than ever to find a wide range of certified organic options throughout the grocery store. You’ll find products in the produce section, of course — but you can also be on the lookout in the dairy, meat and snack sections, as well as many other aisles in the store.”

Part of the Simple Truth campaign is promoting goods that are “free from” a broad assortment of additives and chemicals. The website maintains a full list of ingredients you no longer have to suffer eye-strain to figure out if they are in a product or not.

Simple Truth also backs Fair Trade certified goods, offering more than 30 products from coffee to coconut, with more to come in the future.



After receiving a free sample of some Simple Truth products in the mail, with instructions to share some, we’ve had a great time not only sharing, but meeting other folks who enjoy the products as much as we do.

We liked them so much, we keep going back for more.


Ann Cathey